The treasure named real identity

• Real identities is the next treasure
• Anything can plug in existing collection of real identities: advertising, market research, insurance, education, real estate, recruitment, pension, legal services, public services… ANYTHING!
• The current most relevant interface/facade for an identity is a profile on a social network
• Facebook owns probably the most powerful publicly-acknowledged identity database. Facebook’s real-time data mining has been scarily accurate.
• Google knows what we search. Facebook knows what we share & whom we connect to.

In Vietnam:

Entity	Real identities	Convertible identities
Telecommunication carriers	Registered subscribers	Unregistered subscribers
Banks	Customers, with transaction information	N/A
e-Commerce & e-Payment services	Customer accounts, with transaction informatio	Off-site transactions
FPT	ADSL subscribers Tien Phong Bank customers	Readers of VnExpress & digital products Gamers
VNG	123mua & Zing Deal customers	Gamers Zing Me accounts Zing News readers
VTC	TV subscribers Go accounts	Gamers
VCCorp	e-Commerce (including MuaChung) customers	Readers of content products Soha accounts

How to fully utilize the potential of identity? This is a decade-long strategy.

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